IMPACT MCP v2.0.0

Hypothesis-Driven B2B Positioning Engine - 8 tools implementing the IMPACT framework for strategic positioning and go-to-market messaging.

🚀 Quick Start

# Run directly with npx
npx -y @shashwatgtmalpha/impact-mcp

Claude Desktop Configuration

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "impact-mcp": {
      "command": "npx",
      "args": ["-y", "@shashwatgtmalpha/impact-mcp"]
    }
  }
}

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🎯 The IMPACT Framework

IMPACT is a hypothesis-driven positioning methodology for B2B companies:

Phase	Focus	Tool
Identify	Champions & Buyer Personas	impact_identify_champions
Map	Alternatives & Competitive Landscape	impact_map_alternatives
Pinpoint	Value Proposition & Differentiation	impact_pinpoint_value
Anchor	Market Selection & Beachhead	impact_anchor_market
Craft	Messaging & Positioning Statement	impact_craft_message
Translate	Channel-Specific Execution	impact_translate_execution

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🛠️ Tools Overview

Tool	Purpose	Primary Output
impact_get_framework	Complete IMPACT methodology reference	Full framework documentation
impact_identify_champions	Champion persona hypothesis	Buyer personas with pain points
impact_map_alternatives	Competitive landscape analysis	Whitespace identification
impact_pinpoint_value	Value proposition development	"Only Statement" generator
impact_anchor_market	Beachhead market selection	TAM/SAM/SOM analysis
impact_craft_message	Positioning statement creation	Message hierarchy
impact_translate_execution	Channel-specific adaptation	Website/LinkedIn/email/deck/demo versions
impact_full_audit	Complete positioning assessment	Comprehensive scoring & recommendations

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👤 Who Is This For?

Primary Users

Role	Key Tools	Use Cases
Founders/CEOs	impact_anchor_market, impact_pinpoint_value, impact_craft_message	Market selection, value articulation
CMOs/VPs Marketing	impact_full_audit, impact_get_framework	Positioning health assessment
Product Marketing	impact_identify_champions, impact_craft_message, impact_translate_execution	Messaging, channel adaptation
Sales Leaders	impact_map_alternatives, impact_pinpoint_value	Competitive positioning
GTM Consultants	All tools	Full positioning engagements

Job-to-Tool Mapping

Job To Be Done	Recommended Tool
"I need to understand the IMPACT methodology"	impact_get_framework
"I need to define our ideal buyer champion"	impact_identify_champions
"I need to map our competitive landscape"	impact_map_alternatives
"I need to articulate our unique value"	impact_pinpoint_value
"I need to select our beachhead market"	impact_anchor_market
"I need to create our positioning statement"	impact_craft_message
"I need to adapt messaging for different channels"	impact_translate_execution
"I need a full positioning audit"	impact_full_audit

Recommended Agent Skills

This MCP is included in these user-focused Agent bundles:

Agent Bundle	Tools Count	Best For
🎯 Founder GTM Copilot	10 tools	Founders, early-stage CEOs
🎯 Product Marketing Engine	12 tools	PMMs, product marketers
🔬 GTM Consultant Suite	12 tools	Fractional CMOs, advisors
📞 SDR Toolkit	8 tools	SDRs, BDRs

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📖 Tool Details

1. IMPACT Get Framework (impact_get_framework)

Get the complete IMPACT methodology reference.

Inputs: None required

Output: Full 6-phase framework documentation with examples and best practices.

2. IMPACT Identify Champions (impact_identify_champions)

Generate champion persona hypothesis from product/problem context.

Inputs:

Parameter	Required	Description
product	✅	Your product/service description
problem_solved	✅	Core problem you solve
current_customers	❌	Description of existing customers

Output: Champion profiles with titles, pain points, success metrics, and buying triggers.

3. IMPACT Map Alternatives (impact_map_alternatives)

Analyze competitive landscape and identify whitespace.

Inputs:

Parameter	Required	Description
product	✅	Your product/service
known_competitors	❌	List of known competitors
customer_alternatives	❌	What customers do instead

Output: Competitive matrix, status quo analysis, whitespace opportunities.

4. IMPACT Pinpoint Value (impact_pinpoint_value)

Develop value proposition with "Only Statement" generator.

Inputs:

Parameter	Required	Description
product	✅	Your product/service
target_champion	✅	Primary buyer persona
competitive_context	❌	Key differentiators
proof_points	❌	Evidence supporting claims

Output: Only Statement, value hierarchy, proof point framework.

5. IMPACT Anchor Market (impact_anchor_market)

Select beachhead market with TAM/SAM/SOM analysis.

Inputs:

Parameter	Required	Description
product	✅	Your product/service
value_proposition	✅	Core value prop
potential_segments	❌	Market segments to evaluate
constraints	❌	Resources, geography, etc.

Output: Beachhead recommendation, market sizing, expansion roadmap.

6. IMPACT Craft Message (impact_craft_message)

Create positioning statement and message hierarchy.

Inputs:

Parameter	Required	Description
product	✅	Your product/service
target_market	✅	Who you serve
value_proposition	✅	Core value
key_differentiators	✅	What makes you different
proof_points	❌	Supporting evidence

Output: Positioning statement, tagline options, message pillars, elevator pitch.

7. IMPACT Translate Execution (impact_translate_execution)

Adapt positioning for specific channels.

Inputs:

Parameter	Required	Description
positioning	✅	Core positioning statement
channel	✅	website, linkedin, email, pitch_deck, demo_script
target_persona	❌	Specific audience for this channel

Output: Channel-optimized messaging with format-specific guidelines.

8. IMPACT Full Audit (impact_full_audit)

Comprehensive positioning assessment with scoring.

Inputs:

Parameter	Required	Description
company	✅	Company name
product	✅	Product/service description
current_positioning	❌	Existing positioning materials
target_market	❌	Current target market definition
competitors	❌	Known competitors

Output: Phase-by-phase scoring, gap analysis, prioritized recommendations, action plan.

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🔗 Related MCPs

MCP	Focus	Tools	Link
CRAFT GTM	GTM strategy	8	GitHub
CRAFT Content	Content creation	8	GitHub
ICP Intelligence	ICP & targeting	9	GitHub
Revenue Enablement	Sales execution	12	GitHub

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📚 About the IMPACT Framework

The IMPACT framework was developed by Shashwat Ghosh based on 24+ years of B2B marketing experience. It addresses the common failure mode of B2B positioning: starting with features instead of market hypotheses.

Key Principles:

• Hypothesis-driven: Test assumptions before committing
• Outside-in: Start with customer, not product
• Iterative: Refine based on market feedback
• Execution-focused: Bridge strategy to implementation

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👨‍💻 Author

Shashwat Ghosh - Founder, Helix GTM Consulting

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📄 License

MIT License - see LICENSE for details.

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Part of the GTM Helix MCP Suite - AI-powered B2B go-to-market tools