CRAFT GTM MCP Server

8 Strategic GTM Execution Tools powered by the CRAFT Framework.

Created by Shashwat Ghosh | Top 30 PLG Creator Worldwide

🎯 What is CRAFT GTM?

CRAFT GTM provides strategic GTM tools for founders, CMOs, and strategy leaders who need comprehensive frameworks for:

Product-Market Fit Assessment
Launch Planning & Execution
Customer Research
Retention Strategy
Partner Programs
Crisis Management
Competitive Intelligence

Typical use: Quarterly planning, major initiatives, strategy development (1+ hour deep work)

🛠️ Tools Included

Tool	Purpose	Output
`pmf_scorecard`	Assess Product-Market Fit	5-dimension scorecard (0-100), gap analysis, 90-day plan
`launch_commander`	Plan product launches	12-week timeline, RACI matrix, contingency plans
`customer_interview_kit`	Research customers	Interview scripts, question bank, synthesis templates
`retention_playbook`	Reduce churn	Health score model, intervention playbooks, alerts
`partner_architect`	Build partner programs	4-tier structure, economics, enablement curriculum
`crisis_planner`	Prepare for crises	Severity levels, response templates, playbooks
`competitive_intel`	Win competitive deals	Battle cards, feature matrix, objection handlers
`craft_gtm_analyzer`	Improve strategy docs	CRAFT score, gap analysis, recommendations

📦 Installation

Claude Desktop

Add to your claude_desktop_config.json:

{
  "mcpServers": {
    "craft-gtm": {
      "command": "npx",
      "args": ["-y", "@shashwatah/craft-gtm-mcp"]
    }
  }
}

Manual Installation

npm install -g @shashwatah/craft-gtm-mcp
craft-gtm-mcp

💡 Example Usage

PMF Assessment

"Assess PMF for our product [name] targeting [market].
Current metrics: $50K MRR, 8% monthly churn, NPS 35, 6 months in market.
Customer feedback: Users love feature X but struggle with onboarding."

Launch Planning

"Create a launch plan for [feature] launching [date].
Target: Enterprise IT managers in healthcare.
Goals: 500 signups, 50 demos, 10 closed deals in 30 days."

Retention Strategy

"Build a retention playbook for our SMB segment.
Current churn: 5% monthly. Main reasons: Poor onboarding, missing integrations.
CS team: 2 people, using Intercom."

🔗 Related

CRAFT Content MCP - 8 content creation tools (case studies, newsletters, webinars)
IMPACT MCP - Positioning framework
EPIC MCP - GTM strategy framework

📚 The CRAFT Framework

Character - Who executes this? Result - What's the desired outcome? Artifact - What gets produced? Frame - What's the context? Timeline - What are the steps?

📄 License

MIT License - Created by Shashwat Ghosh

Part of the GTM Alpha Toolkit | gtmexpert.com

craft-gtm-mcp

Documentation