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Send email marketing campaigns and analyze popup performance with Poptin MCP

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Poptin MCP is the official connection between your AI assistant and your Poptin account. Ask questions about your marketing, explore the results, and manage supported actions using everyday language.

Poptin hosts the server. Sign in with OAuth, choose your account, and get started.

Connect in a minute

You need a Poptin account with permission to connect integrations, and an AI client that supports Streamable HTTP with OAuth. Actions depend on your account's permissions and enabled features.

Setting	Value
Connection name	Poptin
Server URL	https://mcp.popt.in/mcp
Transport	Streamable HTTP
Authentication	OAuth — sign in to Poptin

1. Add the server URL in your AI client's MCP or connector settings.

2. Follow the Poptin sign-in flow, select an account or subaccount, and approve access.

3. Enable the connection in your conversation and ask:

   Show me the popups and embedded forms in my Poptin account.

Each connection belongs to one authorized account. Connect another account separately when you need it. Poptin API keys cannot authenticate this MCP server; complete sign-in in the browser rather than pasting credentials into chat.

Pick your client

Client	Connection route
Claude	Remote connector or Claude Code setup
Cursor	MCP configuration or plugin
Codex	MCP setup or portable plugin
GitHub Copilot	MCP in VS Code
Gemini	Gemini CLI configuration or extension
Grok	Custom MCP connector
Other MCP clients	Connect by URL

The Poptin team has tested OAuth and client connections and received customer feedback. Marketplace approval is separate. Availability can depend on the client version, plan, and organization settings.

What you can do

Area	Explore	Take action
Popups & embedded forms	Browse your poptins. Compare views, conversions, conversion rates, and performance by device or traffic source.	Rename, pause, resume, change domains, or delete existing poptins.
Email campaigns	Inspect campaigns, engagement, audiences, and available templates.	Prepare campaign setup and audiences, apply designs, send a test, and send or schedule after confirmation.
Segments	Preview matching and subscribed contact counts. Inspect saved segments.	Save reusable audiences or delete segments after reviewing the impact.
Contact properties & subscription topics	Find the fields and preferences already in your account.	Create, update, and manage them for your marketing workflows.

The current release works with existing popups and forms. Creating popups or editing their visual design is not available through MCP yet.

Start with a question

Find what's working

Which five popups and forms had the highest conversion rate last month? Only include those with at least 100 views.

Follow up with:

Break down their performance by device. Explain the biggest differences.

Keep your poptins organized

Show me the active popups and embedded forms on my website.

Then, using the name of a poptin in your account:

Rename “Summer offer” to “Welcome offer”.

Prepare your next email campaign

Help me prepare a newsletter campaign. Walk me through the audience and design, then show me a summary for review before sending.

You can stop at a draft. When you're ready to launch, review the sender, subject, audience, and design before confirming a send or schedule.

Build an audience you can reuse

Preview a segment of subscribed contacts who opened an email campaign but did not click. Show me the audience size before saving it.

For more useful results, include the period, website, poptin, or campaign you care about. Ask your assistant to explain missing data and small samples when comparing performance.

Your account, your decisions

• Your existing access applies. Connecting an assistant does not expand your Poptin permissions or enable features outside your account.
• Review before launch. Sending and scheduling email campaigns require explicit confirmation. Test-email recipients should also be reviewed.
• Understand deletions. Destructive actions require an impact review and fresh approval before proceeding.
• Choose the account at sign-in. A conversation cannot switch the account authorized for an existing connection.

Questions you might have

Do I need to install or host a server?

No. Poptin runs the server at https://mcp.popt.in/mcp. Your client connects to it directly. This repository contains public documentation, registry metadata, and client packages; the hosted implementation is maintained by Poptin.

Why is an action unavailable?

Your current permissions, enabled features, and the state of the item still apply. Email campaigns, segments, and subscription topics need the corresponding features. Ask your assistant to explain the returned limitation.

What if sign-in or the connection stops working?

Check the full URL, including /mcp, and confirm that your client supports remote MCP with OAuth. Complete sign-in and enable the connection for the conversation. Reconnect through your client if it cannot renew authorization. An empty account returning no poptins does not mean sign-in failed.

How should I compare analytics?

Specify the period and metric. Popup and form reporting uses inclusive reporting dates. Email campaign comparisons use cumulative statistics for campaigns selected by when they were sent; engagement activity within a period is a different query. Ask your assistant to explain incomplete or still-processing statistics.

How do I disconnect?

In Poptin, open AI connections and choose Revoke for the connection, then confirm Revoke access. Also disable or remove the connection in your AI client and use its authorization-revocation options. Authorize a new connection whenever you want to reconnect. If you suspect unauthorized activity, follow the security guidance.

Help & documentation

Poptin MCP · MCP guide · Poptin Help Center · Report a security issue · Privacy policy · Terms of service

When contacting support, include your client, the step that failed, and the error message. Keep passwords and tokens out of your report.

For maintainers

The Validate workflow checks schemas, manifest consistency, assets, and documentation.

After merging reviewed changes, run Publish to MCP Registry manually from the default branch, or push a fresh vMAJOR.MINOR.PATCH repository tag at a commit on that branch. Publication waits for validation and verifies the resulting registry record; its Actions summary links to the listing.

Repository tags are independent of the MCP version in server.json. An identical active listing is skipped; changed registry metadata requires a new unique manifest version. Keep MCP versions consistent across client manifests when updating them. Protect the default branch and release tags through the team's normal review process. See the official publishing guide for OIDC details. Client marketplace submissions are separate.

Repository code, configuration, and documentation use the MIT license. Poptin branding is excluded; see license scope and branding.